The East Coast of Sumatra is well catered .for as regards newspapers, the Post being the leading organ. The Sumatra Post was established some thirteen years ago. After enlarging its issue from a bi-weekly into a daily paper in 1899 the Sumatra Post has succeeded in increasing the number of its readers year by year and has now secured a well-known name amongst the Dutch colonial papers. The Sumatra Post has its readers in all parts of the Dutch colonies and even in the Nederlands and the Straits Settlements. It will be found in all ports lrom Port Said to Singapore and on board of all the mail boats en route to the East, likewise in all the hotels of Java. Locally it reaches all the planters and the technical folks working in the tobacco and rubber industries. The paper has always endeavoured to remain a perfectly independent organ of public opinion. It is well-informed and supplies its readers with news to be found in leading European journals. In order to be up-to-date the management has secured a large and well trained editorial staff under the able management of Mr. Aut. J. Lienegoed, with correspondents in different parts of the East Coast of Sumatra, Java, and other islands, in the Nederlands and in other European countries. The Sumatra Post devotes much attention to politics, interesting general news and literature, but its financial and commercial columns and the articles dealing with tropical culture are also interesting reading, being handled by experts. Mr. J. Hallermann is the energetic manager and proprietor of De Sumatra Post.
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